Friday, 30 January 2015

Google 4Q Revenue Up But Misses Target: Declining Ad Prices, Exchange Rates, Spending on Projects

Google, in its fourth quarter earnings report, reported revenue of $18.1 billion, a figure that falls short of the expectations set by Wall Street analysts for the company.
While the $18.1 billion revenue for Google represents a 15 percent increase in revenue the company posted in the corresponding period last year, it comes up short against the analyst's revenue forecasts of $18.5 billion.
Shifting exchange rates, including a stronger U.S. dollar, negatively affected the revenue of the company. According to the company's earnings release, Google's revenue would have been higher by $541 million if the foreign exchange rates in the fourth quarter did not change compared with the previous quarter. If such was the case, then Google would have slightly surpassed Wall Street expectations.

Read more at Click here / www.trade4x.net



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